JOAN CRAWFORD "OUR BLUSHING BRIDES" 1932 MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title:
NOVIAS RUBOROSAS
Original Title:
OUR BLUSHING BRIDES
Year / Country:
1930 - USA
Company:
METRO GOLDWYN MAYER
Director:
Harry Beaumont
Starring:
Joan Crawford, Dorothy Sebastian, Robert Montgomery, Anita Page, Raymond Hackett, John Miljan, Hedda Hopper, Mary Doran
Size (unfolded):
240 mm x 180 mm
Condition:
Excellent -
Ref #:
D-67
Herald advertises this film as shown at
CINE URUGUAYO
from Uruguay on
SATURDAY, JUNE 11, 1932
Comments:
Our Blushing Brides is a 1930 American pre-Code society comedy/romantic melodrama directed and produced by Harry Beaumont, and starring Joan Crawford, Robert Montgomery, Anita Page, and Dorothy Sebastian.
The film is a follow-up to Our Dancing Daughters (1928) and Our Modern Maidens (1929), which also starred Crawford, Page, and Sebastian, though they portray different characters in each film. The two previous installments in the series were both silent films, while Our Blushing Brides is a sound film which was a relatively new aspect to motion pictures. The fact that it features audible dialogue was an advertising point mentioned on the movie poster.
Our Blushing Brides is Crawford's thirty-first film (of eighty-six total), and her fourth sound film. In her first "shopgirl-Cinderella" role, Crawford plays the role of Gerry, a department store "mannequin" who falls in love with the wealthy son of her boss. The role was a departure from Crawford's flapper girl persona of the silent area as Metro-Goldwyn-Mayer began to develop a more sophisticated image of her.
Plot:
Fellow department store shopgirls and roommates Gerry March (Crawford), Connie Blair (Anita Page) and Franky Daniels (Dorothy Sebastian) take different paths in New York City, but all seek to marry wealthy men. Connie pursues an affair with David Jardine (Raymond Hackett), son of the department store owner. Meanwhile, Franky meets the slick-talking Marty Sanderson (John Miljan) when he comes into the store to buy 0 worth of blankets. However, when Sanderson comes to pick Franky up, he hits on Gerry instead.
At the same time, Gerry has been constantly courted by the dashing Tony Jardine (Robert Montgomery), elder son of the store owner. He is used to getting what he wants, but when he invites her to visit the gardens on his estate alone. Gerry, who believes that virtue will be her only reward, rebuffs Tony and intimates that he is childish.
Franky falls in love with Sanderson, who spoils her with diamonds and silk. Gerry is suspicious, especially when she finds them both drunk and has to lead Franky out. However, unbeknownst to them, Sanderson is the leader of a criminal gang that steals from department stores like the one the women work at. The police come to apprehend Franky, believing she is a part of the gang, but she knows nothing of it.
Meanwhile, Connie is very happy with David and intends to marry him. However, she reads in the newspaper that David intends to marry the high-society Evelyn Woodforth (Martha Sleeper). She listens to the reception being broadcast on the radio and takes poison in an attempt kill herself. Gerry finds her and goes to Tony in order to force David to leave his reception to visit Connie. In a contentious conversation, Tony forces David to leave and visit Connie, and this selfless act attracts Gerry and convinces her that Tony is a good guy after all. However, despite David's visit, Connie dies.
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