RICHARD BARTHERMESS - MARY ASTOR "THE LASH" 1931 MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title: EL PUMA
Original Title: THE LASH
Year / Country: 1930 - USA
Company: First National Pictures
Director: Frank Lloyd
Starring: Richard Barthelmess, Mary Astor, Fred Kohler, Marian Nixon, James Rennie, Robert Edeson, Barbara Bedford
Size (unfolded): 200 mm x 188 mm
Condition: Excellent
Ref #: B-150
Herald advertises this film as shown at CINE DORE from Uruguay on Sunday, November 15, 1931
Comments:
The Lash is a 1930 American pre-Code drama film produced and distributed by First National Pictures, a subsidiary of Warner Bros. It had an alternate title of Adios. The film was directed by Frank Lloyd and stars Richard Barthelmess, Mary Astor, James Rennie and Marian Nixon. The film was issued in two formats: Warner Bros. 65mm Vitascope wide screen and regular 35mm. The Vitaphone sound system was used for recording. Exteriors were filmed at the current Westlake Village, California and Russell Ranch of Thousand Oaks, California areas near Los Angeles. It was adapted for the screen by Bradley King from a story Adios by Fred Bartlett and Virginia Stivers Bartlett
Plot:
When Francisco Delfino (Richard Barthelmess) goes off to study for four years at a university in Mexico, his home in California is a part of Mexico. By the time he returns (around 1850), however, California in the hands of the United States. He finds his family living in fear and the family estate is in shambles. Although the land deeds granted by the Spanish throne are supposed to be recognized by the U.S. government as proof of ownership, some unscrupulous California land commissioners are attempting to cheat the landowners.
Delfino becomes embroiled in an argument with a Federal official, Peter Harkness (Fred Kohler). When Delfino shows an interest in Rosita (Mary Astor), a girl that Harkness regards as his girlfriend, Delfino is tied up and lashed across the face. He is only saved from further assault by the sheriff, David Howard (James Rennie).
Delfino embarks on a career of Robin Hood-style banditry to avenge the brutal treatment of the Spanish and Mexican settlers, and there is soon a price on his head. Now close friends with Delfino, Howard has fallen in love with his sister, Dolores (Marian Nixon). When their father is shot, Delfino avenges his murder. He delivers the deed to his family's property to Howard, who allows him time to escape to Mexico ­ where Rosita promises to meet him.
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