STEFFI DUNA - DON ALVARADO "LA CUCARACHA" 1935 MOVIE HERALD

Description

Original Herald from Uruguay and Argentina in South America. This kind of gorgeous heralds are quite scarce, they were printed by a local distributor (Max Glücksmann) just during a short period of time between the late 1920's and the late 1930's. Usually printed on both sides, in full color or in duotone inks featuring Art Deco style, they show great graphics from the films advertised. Most advertise a single feature movie, while a few examples advertise double movie programs.
Local Title: LA CUCARACHA
Original Title: LA CUCARACHA
Year / Country: 1934 - USA
Company: R.K.O. Radio Pictures
Director: Lloyd Corrigan
Starring: Steffi Duna, Don Alvarado, Paul Porcasi
Size (unfolded): 173 mm x 142 mm
Condition: Excellent
Ref #  C-16
Herald advertises this film as shown at CINE AVENIDA CONCERT from Uruguay on Thursday, April 18, 1935
Comments:
La Cucaracha is a 1934 American short musical film directed by Lloyd Corrigan. The film was designed by Robert Edmond Jones, who was hired by Pioneer Pictures to design the film in a way to show the new full-color Technicolor Process No. 4 ("three-strip" Technicolor) at its best. Process No. 4 had been used since 1932, mainly in Walt Disney cartoons. Jock Whitney and his cousin C. V. Whitney, the owners of Pioneer, were also major investors in Technicolor. La Cucaracha was made like a short feature and cost about ,000. The usual short film at that time cost little more than ,000 to film. Although La Cucaracha is sometimes called the first live-action use of Process No. 4, it was preceded by a musical number in the feature film The Cat and the Fiddle, released by MGM in February 1934, and in some short sequences filmed for other movies made during 1934, including the final sequences of The House of Rothschild (Twentieth Century Pictures/United Artists) with George Arliss. Also, Warner Brothers released a Leon Errol short, Service With a Smile (released July 28, 1934), just before La Cucaracha. Producer Kenneth Macgowan won an Oscar in 1935 for Best Short Subject (Comedy) for this film.
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